Asap Rocky drops cinematic music video for new song "Sundress"

Asap Rocky returns with soulful new single Sundress a cautionary tale of a relationship gone wrong. Sundress interpolates the Tame Impala song “Why Won’t You Make Up Your Mind?”, taken from Kevin Parker and co.’s debut full-length project Innerspeaker. Rocky tells a compelling narrative over a soulful soundscape co-produced by Danger Mouse.

The music video for Sundress was directed by Frank Lebon, Rocky finds himself in a grungy New York night club menacingly stalked by an obsessed woman. The highlight of the video for me is freeze frame technique Frank Lebron used its a very effective storytelling method.

Buy/stream Sundress Here

Thumbnail image photography by Clay Patrick McBride

Words by Kwame


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