Fashion Feature: Muyombano Jewelry
Muyombano is a German based high end jewelry and accessories brand created by former model and business woman Annerose Muyombano. Annerose draws from her Rwandan heritage using Rwandan/African culture as the basis for her inspiration. We asked Annerose a few questions to get an insight into her creative process and find out her views on fashion and style.
WHAT INSPIRED YOU TO CREATE YOUR CANDY COLLECTION ?
I needed more colors, playful elements, light materials and less complicity in my life. I felt that we are confronted with negative news daily, and with “Candy” I wanted to create a collection that helped me feel and express joy and a positive attitude.
African culture is very positive and joyful and so I decided to focus on two basic components of Ethnic Jewelry Culture for the design: the shape of circles and the principle of stacking.
WHAT DOES FASHION MEAN TO YOU ?
It's a tool to communicate and express myself. I am not a typical fashion victim and prefer classic pieces over seasonal hypes but I love the fact that there are no limits to how I can express my emotions, ideas, dreams etc.
WHERE DO YOU SEE YOUR BRAND IN FIVE YEARS ?
In five years the brand's portfolio will also include collections for men and be more active internationally. I will work on more collaborations as I did with international designers Monica Armani (www.monica-armani.com) and Tomoya Tabuchi (www.officeofcreation.jp). Africa will play an even bigger role in terms of production. With production facilities in Rwanda as step one.
WHAT IS YOUR CREATIVE PROCESS ?
it all starts with a feeling. How do I feel or how do I want to feel? How can I make other women feel the same way? What kind of story do I want to tell? How can I express different feelings with one piece by changing the style of the jewel (e.g. CANDY rings) or the fashion (e.g. elegant vs. hippie dress and the same PURE necklace). Once I have a clear idea I make some sketches and select the producer. We work very closely to create the first prototypes and adjust the design if necessary.
WHAT IS YOUR FAVOURITE PAIR OF SNEAKERS/FOOTWEAR AND WHY ?
This summer I am all about ADIDAS SUPERSTAR. I always had a pair in different color combinations and just bought my Baby Boy his first pair in white with gold stripes. He loves them.
Candy is a collection of Necklaces inspired by the use of circles in neckl;aces a popular design aesthetic found in ethnic jewelry design. The Collection also borrows the principle of stacking a staple design element in African Necklace design. Each piece is bold and eye catching made for women with a strong sense of style.
Image Credit Muyombano
Post by Gideon Asibi