Heron Preston reimagines Levi's classic 501 jeans for creative capsule collection
Levi’s tapped creative fashion designer Heron Preston to make a capsule collection in honor of Levi’s 501 Day celebration held every year on the 20th of May. Levi’s 501 Day celebrates the birthday of Levi’s iconic 501 silhouette “original blue jean” this years marks its 146th year. Hailey Baldwin, Jaden Smith and Heron Preston joined Levi to celebrate in an exclusive event held in L.A.
Heron Preston created two reworked denim pieces inspired by the history and the cultural impact of the 501 jean. Hailey Baldwin and Preston Model both pieces Hailey sporting the female version and Preston wearing the male version. The male version features a grey and white tie-dye design whilst the the female version has a rustic reversed aesthetic.
The capsule is out today you can find it online at Levi stores and exclusive retail outlet Nordstrom.
Images courtesy of Levi
Words by Kwame