Daily Paper Drop cool video for Havana Club x Daily Paper collection

Amsterdam based streetwear label Daily Paper are back with another fire collaboration. This time round they have teamed up with iconic rum brand Havana Club on a 8 piece capsule collection. The collection draws inspiration from Cuban culture Havana Clubs heritage is deeply rooted in Cuban culture. Daily Paper are masters at taking cultural influences and incorporating them into beautiful conceptual pieces.

The collections features light fabrics and a creative black and gold colour palette. Classic cultural Latin style meets edgy European street style both fashion aesthetics merge seamlessly into a powerful memorable collection. The collection consists of T-shirt, a Cuban shirt, a hoodie, a coach jacket, a belt, a scarf, and a Havana Club 7 A├▒os bottle. My favourite piece from the collection is the gold suit this piece encapsulates vintage Latin style.

The lookbook video is a work of art expertly directed by Maxime Quoilin and beautiful shot by Charlie Owens and Alex Morrison. We get a cinematic view of Cuba and imaginative shoots of models wearing pieces from the collection.

The collection is out now buy it Here

Images courtesy of Daily Paper

Video directed by: Maxime Quoilin

Video shot by: Charlie Owens and Alex Morrison

Words by Kwame


more daily paper


more fashion