Daily Paper drops a creative video "UNITE" to showcase their S/S 2018 collection
Amsterdam based street wear brand Daily Paper teamed up with film director Sharif Abdel Mawla to create a short film "Unite". "Unite" combines Mawla's creative vision with Daily Paper's African influenced streetwear aesthetic. The film captures the eclectic nature of Amsterdams youth culture perfectly encapsulating inspiration that makes Daily Paper such a unique brand.
Often times fashion is accused of raping culture taking advantage of it to make money. Daily Papers approach is refreshing they strive to give back to create a legacy by creating a symbiotic relationship with culture to form a deeper connection to the communities they affect.
Director: Sharif Abdel Mawla
Content creator: Daily Paper
Post by Gideon Asibi