Puma and Atelier New Regime create vibrant A/W 18 collection
Montreal based streetwear brand Atelier New Regime and sportswear giant PUMA have collaborated on a imaginative vibrant collection for A/W 18. The collection draws from Motorsport, snowboarding, soccer and skiing culture. Far to often collaboration collections can feel like money making exercises a cheap way to hype up drops. PUMA and Atelier New Regime’s collaborative effort is a genuine attempt to create something unique fusing both their design philosophies into a cohesive collection.
The collection consists of winter staple pieces jackets, tracksuits, jumpsuit, headgear, jersey tops and sneakers. A key feature of the collection is the vibrant exuberant colour palette its gives the collection a an energetic vibe which gives off a sporty feel. Branding is big and bold but not to much Puma and Atelier New Regimes branding combines seamlessly together.
The collection drops on the 4th of October buy it Here
Models: Emile Woon & Aleece Wilson
Photography: Yan Bleney
Hair & Make-up: Isabella Forget