Puma and Atelier New Regime create vibrant A/W 18 collection

Montreal based streetwear brand Atelier New Regime and sportswear giant PUMA have collaborated on a imaginative vibrant collection for A/W 18. The collection draws from Motorsport, snowboarding, soccer and skiing culture. Far to often collaboration collections can feel like money making exercises a cheap way to hype up drops. PUMA and Atelier New Regime’s collaborative effort is a genuine attempt to create something unique fusing both their design philosophies into a cohesive collection.

The Collection:

The collection consists of winter staple pieces jackets, tracksuits, jumpsuit, headgear, jersey tops and sneakers. A key feature of the collection is the vibrant exuberant colour palette its gives the collection a an energetic vibe which gives off a sporty feel. Branding is big and bold but not to much Puma and Atelier New Regimes branding combines seamlessly together.

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Key piece:

Bold high-top silhouette from PUMA adorned with camouflage print and logo branding. This shoe is a statement piece perfect for when you want to make a bold entrance or just standout from the crowd.

 The collection drops on the 4th of October buy it Here

Models: Emile Woon & Aleece Wilson

Photography: Yan Bleney

Hair & Make-up: Isabella Forget


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